Self-introduction:
Are you looking for a freelance marketing strategist that also has the ability to work with your agency or creative team to develop a campaign that meets your brand and business objectives to achieve better ROI?
20+ years as a senior strategist and business partner, means I have been accountable for leading, driving and developing multimedia marketing campaigns for consumer brands, business-to-business brands and business-to-consumer communications across multiple channels and disciplines for some of South Africa's top blue-chip brands.
Skills
My strength lies in the ability to design groundbreaking and innovative campaigns and strategies across various communication platforms with a core focus on customer engagement. My entire career was built in the One-to-One space, growing and evolving my understanding of Acquisition, Retention and Win-back strategies. I have worked with many of SA's blue-chip brands and agencies.
That said however, I believe what makes me a true asset, is the fact that my foundation is creative, my core strength is strategy and my years of senior management experience mean I understand how to generate revenue, drive ROI and know how to manage and motivate teams.
I can deliver:
• CRM strategies - Acquisition/Retention/Winback
• ERM (Employee Relationship Management) strategies
• B2B strategies
• B2C strategies
• Creative strategies
• Brand strategies
• Launch strategies