Professional Profile
Marketing Professional with over 6 years of experience in the media industry with a
proven ability to work well with clients, partners and 3rd party vendors to develop
strategic advertising and promotional campaigns for television as well as commercial
brands.
Core Competencies
Marketing Strategy • Advertising & Promotion • Project Management • Brand
Custodian • Event Management • Social Media Marketing • Traditional & Digital
Media Buys • Media Liaison • Copywriting • Business Planning & Development
Other Information
Community Service: 40 hours at Family Care Centre coaching Primary School Kids

Awards & Achievements
PROMAX WORLD 2013 AWARDS
Silver
Sales Promotion: Collateral/ Specialty
Project Submitted: Beyond – Mediacorp TV Channel 8
PROMAX WORLD 2013 AWARDS
Silver
Consumer/ Trade Print Ad
Project Submitted: Beyond – Mediacorp TV Channel 8
PROMAX WORLD 2013 AWARDS
Gold
Art Direction & Design: 3D Promotional Sales Kit
Project Submitted: Beyond – Mediacorp TV Channel 8
24-HOUR HUNTER DOUGLAS CHALLENGE 2008 “BRAND APPEAL”
First Prize
Education
UNIVERSITY OF QUEENSLAND, AUSTRALIA
Bachelor of Communication, Major: Mass Communication
Year of Graduation: 2011
SINGAPORE POLYTECHNIC, SINGAPORE
Diploma in Architecture
Year of Graduation: 2009
CEDAR GIRLS’ SECONDARY SCHOOL, SINGAPORE
Singapore Cambridge GCE ‘O’ Levels
Year of Graduation: 2005

Associations & Certification
SINGAPORE MEDIA ACADEMY (WORKFORCE SKILLS QUALIFICATIONS)
• WSQ Transmedia Storytelling by Applicaster
• WSQ Making Presentations
• WSQ Promote Products & Services on Social Media
• WSQ Manage Communications in a Creative Environment
• WSQ Develop Media Product Knowledge: Mainstream Media
• WSQ Marketing in the Digital Age
August 2011 – October 2011
MEDIACORP TV PTE LTD, SINGAPORE
• Fresh Graduate Programme
July 2011 – July 2012
Work Experience
1. FOX NETWORKS GROUP, SINGAPORE (FNG)
Assistant Manager, Marketing & Communications
May 2016 – Apr 2017 (1 year)
• Worked closely with affiliates to drive subscription and brand awareness of
Fox’s Chinese & Asian channels SCM (STAR Movie Channel), STAR Chinese
Channel and SCML (STAR Chinese Movies Legend) for a key market –
Singapore via
i) Consumer Incentive Campaigns such as the Golden Horse Awards
Marketing Campaign to send lucky subscribers to catch the 53rd
Golden Horse awards show LIVE in Taipei.
ii) Joint Retail Promotions such as Tablet Giveaways for a limited time
period
iii) Key Content Pushes for occasion specific blockbusters, monthly
stunts & channel refreshes
iv) Media Releases of First & Exclusive production or distribution rights
outside of China e.g. Record smashing South Korean zombie
blockbuster Train to Busan, as well as highly anticipated period drama
Ruyi’s Love in the Palace (sequel to the award-winning Empresses in
the Palace aka The Legend of Zhen Huan)
• Helped to propel and discover new talent for the local film industry by
i) Providing theatrical support to movies produced or acquired by local
production houses (Clover Films & MM2 Entertainment),
ii) Partaking in marketing and judging of mm2’s Movie Makers Short
Film Competition (jointly organized by MM2 Entertainment, Cathay
Organization and Fox Networks Group)


MEDIACORP TV SINGAPORE PTE LTD
Senior Channel Branding & Promotions Executive (Marketing Communications)
Jul 2011 – Jul 2015 (4 years 1 month)
• Conceptualized, developed and implemented strategic advertising and
promotional campaigns across on-air and off-air platforms for programs on
Channel 8/U, including but not limited to press conferences and audience
engagement events such as ticketed events and shopping mall roadshows
• Worked closely with relevant BUs and external parties to optimize
promotional strategies planned
• Worked closely with the On-Air Promotions department to produce creative
program trailers to drive viewership for drama debuts and sustain viewership
after drama launches
• Pitched and garnered media interest and coverage for Channel 8/U programs
• Worked closely with Group Sales and Marketing teams to manage clients’
requests and needs
• Worked with cross functional teams to develop and execute innovative
campaigns to generate additional revenue for the channel/organization
• Consistently monitored audience sentiment and came up with creative
audience engagement campaigns (both on ground and online) to grow
Channel 8/U’s social media platforms
• Scripting and copywriting for print ads, television and radio interstitials
• Key accomplishments:
i) Increase of 10K Facebook fans to help achieve KPI of 100K Facebook
fans before the targeted timeline
ii) Implementation of Mediacorp’s First-Ever Facebook Voting Platform
for the Star Awards
iii) Implementation of Second-Screen Interactive Experience via a LIVE
polling online exercise to determine the ending of a drama
iv) Implementation of Mediacorp’s First-Ever Augmented Reality
Campaign (Reached 60,000 eyeballs on ground and tenfold online
over a period of 1 month).
v) Maximized mileage of project budget by negotiating to have
promotional publications on unutilized bus-stop and Out-of-Home
(OOH) media spaces at a discounted rate. This practice was adopted
by the entire team and all other projects henceforth.
vi) Identifying the demand for marketing premiums and initiating a
collaboration with our retail department for a profit share
vii) Helped to facilitate the rebranding of an age-old local kids programme
‘Mat Yoyo’, and relaunched it across 4 prime Channels in 4 different
languages (English, Mandarin, Malay & Tamil). The programme was so
successful that it carried on for 3 seasons, branching into online
extensions, merchandize and young talents’ workshops.