PROFESSIONAL PROFILE
A positive and proactive, innovative professional with a strong academic background combined with extensive experience in both on-line and off-line marketing, website and ecommerce development. Quick to grasp new ideas and concepts whilst demonstrating a creative and innovative approach to problem solving and campaign development.

Key Responsibilities

• Marketing and ecommerce strategy
• eCommerce and online development projects across sport, leisure and entertainment
• Online sales services including fitness memberships, sports coached lessons; and events
• Marketing budget management and performance reporting
• Managing a team of 6
• Brand guidelines development and roll out
• Manage relationships with creative agencies and third party software suppliers
• Customer data management and effective use to increase participation
• Implementation and management of the customer satisfaction measurement program
• Marketing campaigns across the group

Key Achievements
• Development and implementation of online sales across the company, changing structures, processes and customer behaviour in a challenging culture increasing online health and fitness sales to 200k in 4 months following launch
• Increasing online ticket sales at an entertainment venue by 30% by re launching the website and the ticketing platform
• The implementation of the company wide annual marketing and promotions plan to focus marketing effort and maximise yield at key times of the year
• ‘The Promises campaign’ A Highly successful, creative and innovative campaign across on and offline channels to increase participation by 12% across our venues; the winner of the annual company conference innovation award.
• Implementation of customer satisfaction measurement across the company; winner of the Sheffield Business Customer Service Award
• Increasing the customer database and quality of data, in a company wide data project. An increase of 40k records in the last quarter and now with 60% of the core customer data set completed.