Born a long time ago in a galaxy far, far away, where writing was the only way to survive the suburban ennui of his homeworld, Felix Kessel wrote his way into a strange land called advertising.

In 2006 he took the opportunity to move to a different universe - brand activation. He shortly thereafter co-founded and launched a completely new entity, OwenKessel, to tackle the holistic communication needs of brands and drive them to completely new levels of attraction and participation.

Having worked on some of South Africa's most loved brands, he's passionate about finding the newest, best way to help a brand reach its full potential. In the last 16 years he's been doing his level best to find better ways for brands to interact with their markets.

Now the floodgates are really open as he continually strives to push his clients out of their old orbit and into this new, exciting galaxy of opportunity.