Through the sharing of consumer and shopper insights, aligned marketing strategy and in-trade initiatives we hope to satisfy the needs of customers across the various trade channels, enhance the shopping experience, improve business results and drive brand equity/advocacy for retailers, trade partners and manufacturers

Key focus area's include: Trade and shopper marketing strategy development, consumer and shopper insights alignment and segmentation, collaborative retailer / manufacturer relationships and frameworks, in-store marketing and the role of media aggregation in the store environment, cross-channel retail/brand strategies, format development, new technologies (digital shopper marketing) and high impact brand connections throughout the trade environment and customer path to purchase.